“I hope to improve bonding between dad and baby from an early stage, and enable dads to feel important from the beginning.

During the Dad Challenge I have pulled together information, printed it on labels and stick them on the inside of scan photo cards that I give to dads.

They have information about how their baby is developing at 12 weeks and links to quality apps and websites that offer further information. I have begun to gain feedback from dads at scan appointments and will continue to listen and use their thoughts to inform the development of the content.

I would like to see this go nationwide, I have the support of the printer and can even imagine another version for grandparents!” Geraldine Joyce, senior Midwife, Guys and St Thomas’ Hospital.